Journal Article 2025 Open Access

Investigating The Effect Of Cultural Influences And Consumer Behaviour On Product Branding In The Manufacturing Sector In Ghana

Samuel Akomea Takyi, Jeanette Owusu, Lucy Adubea Korsah, Peter Agyekum Boateng, Ebenezer Owusu-Yeboah

IOSR Journal of Business and Management, 27(1), 01-08 · International Organization Of Scientific Research (IOSR)

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Samuel Akomea Takyi School of Graduate Studies Jeanette Owusu Department of Management Studies Lucy Adubea Korsah School of Graduate Studies Peter Agyekum Boateng Department of Management Studies Ebenezer Owusu-Yeboah School of Business

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2 Citations Highest count across sources — OpenAlex 2 · Crossref 2 · Semantic Scholar 1.
2 Cites (5 yrs) Citations received in the last five years (OpenAlex).
1 Reads Visitors who opened this publication on VVU Scholar.
0 Recommendations Readers who recommended it on VVU Scholar.
3.64 FWCI Field-weighted citation impact: 1.00 is the world average for papers of the same field, type and year (OpenAlex).
cited Top 8% More cited than 92% of papers from the same field and year (OpenAlex).

Citations by source (the highest is shown):OpenAlex 2Crossref 2Semantic Scholar 1

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External figures updated 26 Oct 2026.