Journal Article 2014 Open Access

The Role of Branding and Packaging in Creating Customer Loyalty in the Toothpaste Market: The Case of Ghana

Luther Ntim Adjei, Josephine Pepra Mensah, Emmanuel Adu-Boahen

Journals & Books Hosting (International Knowledge Sharing Platform), 6(15), 155-166

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Faculty: School of Business
Research area: Business, Management & Accounting

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Luther Ntim Adjei School of Business

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Impact

3 Citations Highest count across sources — OpenAlex 3.
1 Cites (5 yrs) Citations received in the last five years (OpenAlex).
1 Reads Visitors who opened this publication on VVU Scholar.
0 Recommendations Readers who recommended it on VVU Scholar.
1.07 FWCI Field-weighted citation impact: 1.00 is the world average for papers of the same field, type and year (OpenAlex).
cited Top 15% More cited than 85% of papers from the same field and year (OpenAlex).

Citations by source (the highest is shown):OpenAlex 3

External figures updated 26 Oct 2026.

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