Journal Article 2026

Exploring how social media engagement and influencer marketing shapes consumer purchase intent within the context of social influence theory: An outlook from Ghana

John Wiredu, Kofi Dua Agyei

Global Economics Research, 2(1), 100032 · Elsevier BV

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DOI: 10.1016/j.ecores.2026.100032
Faculty: Department of Teacher Education
Research area: Social Sciences & Development

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John Wiredu Department of Teacher Education Kofi Dua Agyei Department of Teacher Education

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Impact

2 Citations Highest count across sources — OpenAlex 1 · Crossref 1 · Semantic Scholar 2.
1 Cites (5 yrs) Citations received in the last five years (OpenAlex).
1 Influential Citing papers that build substantially on this work (Semantic Scholar).
1 Reads Visitors who opened this publication on VVU Scholar.
0 Recommendations Readers who recommended it on VVU Scholar.
11.77 FWCI Field-weighted citation impact: 1.00 is the world average for papers of the same field, type and year (OpenAlex).
cited Top 3% More cited than 97% of papers from the same field and year (OpenAlex).

Citations by source (the highest is shown):OpenAlex 1Crossref 1Semantic Scholar 2

Online attention on Altmetric

External figures updated 27 Oct 2026.

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