Journal Article 2016 Open Access

Effect of Advertising on the Brand Loyalty of Cosmetic Products among College Students

Abraham Gyamfi Ababio, Emmanuel Erastus Yamoah

RePEc: Research Papers in Economics, 6(1), 11-15 · Federal Reserve Bank of St. Louis

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Faculty: School of Business
Research area: Business, Management & Accounting

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Emmanuel Erastus Yamoah School of Business

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Impact

4 Citations Highest count across sources — OpenAlex 4.
2 Cites (5 yrs) Citations received in the last five years (OpenAlex).
0 Reads Visitors who opened this publication on VVU Scholar.
0 Recommendations Readers who recommended it on VVU Scholar.
0.00 FWCI Field-weighted citation impact: 1.00 is the world average for papers of the same field, type and year (OpenAlex).

Citations by source (the highest is shown):OpenAlex 4

External figures updated 26 Oct 2026.

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