Conference Paper 2024

Improving Strategic Customer Relationship Management with Decision Support Systems: Enhancing Customer Segmentation, Retention, and Satisfaction

Peter Agyekum Boteng, Jeanette Owusu, Nash Yeboah

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Peter Agyekum Boteng Department of Management Studies Jeanette Owusu Department of Management Studies Nash Yeboah Department of Computing Sciences and Engineering

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Conference Paper 2024 Business, Management & Accounting

Jeanette Owusu, Peter Agyekum Boateng, Nash Yeboah — Jeanette Owusu

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Journal Article 2025 Open Access Social Sciences & Development

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Journal Article 2025 Open Access Business, Management & Accounting

Samuel Akomea Takyi, Jeanette Owusu, Lucy Adubea Korsah, Peter Agyekum Boateng, Ebenezer Owusu-Yeboah — Samuel Akomea Takyi

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Journal Article 2024 Open Access Social Sciences & Development

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1 Citations Highest count across sources — OpenAlex 1 · Crossref 1 · Semantic Scholar 1.
1 Cites (5 yrs) Citations received in the last five years (OpenAlex).
1 Influential Citing papers that build substantially on this work (Semantic Scholar).
1 Reads Visitors who opened this publication on VVU Scholar.
0 Recommendations Readers who recommended it on VVU Scholar.
1.26 FWCI Field-weighted citation impact: 1.00 is the world average for papers of the same field, type and year (OpenAlex).
cited Top 18% More cited than 82% of papers from the same field and year (OpenAlex).

Citations by source (the highest is shown):OpenAlex 1Crossref 1Semantic Scholar 1

Online attention on Altmetric

External figures updated 26 Oct 2026.